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Customized 360 Feedback for Your Organization


Many organizations use detailed competency statements to describe the skills and abilities to successfully perform specific types of work. When the core competencies for job roles are significantly different than the competencies used in available validated surveys, customized 360 feedback is the answer.

Many organizations have vision and values statements as well. Many organizations also use 360 feedback to determine whether the values are gaining acceptance and practice in the culture. Customized 360 feedback is an excellent way to determine values alignment.

Hybrid surveys: Customizing validated surveys

Customized 360 feedback is generally not validated. PPI is in the unique position to provide validated items for your customized surveys, however, and bring you the best of both feedback styles. Validation can give you confidence that your 360 survey feedback focuses on issues that are genuinely important for job performance. We obtain validated items from The Clark Wilson Group's workplace research. You can capitalize on this research and compare your results with national and international norms.

How are custom 360 feedback questionnaires created?

Core competencies are translated into one or more observable behaviors. The survey designer sorts these behaviors into two categories: ones that can be trained and ones that can't. Trainable behaviors are good candidates for the survey. If your survey is intended for development, we use only questions relating to these behaviors. Behaviors and characteristics that aren't likely to be affected by training are typically based on personality, temperament and values. These are generally not good candidates for developmental 360 feedback, but they may have a place in other types of assessments.

If you wish to measure the effectiveness of vision or value statements, they also need to be assessed by questions that reflect a behavior. High scores reflect behavior consistent with the value, low scores reflect inconsistency. Group composites, showing how well groups of employees actually "live the values" are very useful springboards for training and executive discussion.

Customized 360 feedback is usually not validated. However, an organization can obtain validated items or groups of items to create a hybrid survey. For validated competencies, the Task Cycle® Surveys from The Clark Wilson Group are an excellent source. You can view these competencies by visiting the Phases and Dimensions link on the fact sheets for any of the 10 titles in the Clark Wilson product line. If your organization's competencies match part or all of these, you can capitalize on this research by adding them to your custom 360 feedback questionnaire.

Also, you may wish to access questionnaire items that have norms for a similar employee population. Many core competencies are very similar across organizations and have been studied elsewhere. You may be able to obtain scales that have been validated on published surveys from Clark Wilson Group.
 



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